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About.

We're a bunch of people who really want to make stuff that matters. Not just another product or service, but something that shows we care—something that's all about values, builds trust, and makes a real difference in people's lives.

Basically, we want to make complicated stuff simple, make tech more human, and focus on what’s actually important: people, purpose, and great quality.

It all started with a question: What if we tried doing things differently? What if work could be honest, respectful, and actually matter?

We're defined by what we believe in. We think that even in a fast-moving world, there’s still room for doing great work with care and attention.

🎯 What We're About

We want to have a positive impact—even a small one—every time we interact with you. Whether it's through a product, a message, or service, we want to give you something worthwhile that’s honest, lasting, and all about you.

Here's what's up:

Solve problems, not just sell stuff.

Create things that last, not just things that sell quickly.

Help people, not try to grab their attention.

Everything we do comes down to this: real value beats empty hype.

👁️ Where We're Going

We want to see a world where businesses, creators, and people don’t have to pick between making money and doing the right thing, where they can coexist.

What we believe:

Quality should be more important than quantity.

Being kind shouldn’t be seen as a weakness.

Purpose shouldn’t be sacrificed for profit.

We’re not just building stuff, we’re trying to help make the world more thoughtful, inclusive, and aware.

🧭 What We Value

We stick to a set of values that aren’t just words, they’re how we work, live, and make choices every day.

🔹 Honesty

We do the right thing, even when no one's watching. We don’t lie or trick people. We think trust comes from being open and consistent.

🔹 Understanding

We listen before we jump in. We try to get to know people—their problems, what they need, and what they want—and we let that understanding guide us.

🔹 Keep It Simple

Being complicated doesn’t mean it’s good. We like clean, clear solutions that put you first.

🔹 Responsibility

We’re accountable to you, our community, and the planet. We choose to do things ethically, think long-term, and keep our impact low.

🔹 Great Work

We try our best, not for praise, but because we believe in being in our work. Small details matter.

🛠️ What We Offer

We might offer different things—from tools to content, from services to support—but it’s all about serving you with a purpose.

What you'll get:

Well-thought-out solutions to things you actually need.

Content that teaches, inspires, or makes things easier.

Support from real humans who gets you.

A respectful space—online or otherwise—that’s free of spam, hype, or manipulation.

Whether you’re here once or all the time, we want your experience to be clear, easy, and worth your while.

🧑‍🤝‍🧑 Who We Are

We’re creators, thinkers, listeners, and doers. Some of us are here full-time. Some help out on the side. Some are volunteers, others are professionals. But we all care a lot about what we do.

We come from all sorts of backgrounds, cultures, and areas—but we all share the same values and want to create something that’s there for a reason.

We don’t think hierarchy is all that important. Good ideas can come from anyone, and good work doesn’t need a fancy title.

We believe in working together, not against each other, and in growing as a group, not alone.

📖 How It Started

This didn’t kick off with a load of cash or a thirst for fame. It started with frustration—and hope.

We were annoyed by how loud, manipulative, and throwaway the internet and business world had become. We hoped we could do better.

We started small: a simple project, a test, a draft. Slowly, people took notice. They passed it on. They helped out. Not because we shouted the loudest, but because we stuck to our guns.

We didn’t go after what was popular. We focused on being clear.
We didn’t try to cut corners. We put in the time.
Every step, every mistake, every win becomes history.

Today, we’re still growing, still learning, and still trying to do things right, not just quickly.

♻️ What About the Planet?

We know that everything we do—even online—has an impact. That’s why we're trying to:

Use tools and systems that don’t waste energy.

Support slow design and think about what we buy.

Make things less wasteful in our processes and packaging if needed.

Encourage long-term planning in everything we create.

Being sustainable isn’t just something we tick off a list—it’s how we think.

🤝 Come Join In

We think we’re at our best when we meet good people and work towards a better future. Whether you’re a user, a reader, a creator, or just curious—your presence matters.

Got something in mind? Share.

We’re open to ideas, feedback, teamwork, and chit-chat. We don’t know all the answers, but we’re always up for listening and learning.

If you feel like you want to be a part of our journey, we'd love to hear from you.

🙏 One Last Thing

Thanks for taking the time to hear our story.

We appreciate you being here.

Whether you’re just passing through or planning to stick around, bear in mind…

You are always welcome to learn with us.

Established in 1976

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Our Goal

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Our Team

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Phil Sanders
Managing Senior Partner

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Becca Crawford
Strategist

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Sam Williams
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Partner

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We're Here for You 24/7

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Make sure to include information about how your company came to be. A strong “About” page helps establish credibility and professionalism and lets the visitor know more about you.
  • Handkerchiefs
  • About
  • Contact
  • Privacy Policy